▼項(xiàng)目外觀，exterior view of the project ? Charlie Xia

在深度融合集度價(jià)值觀的基礎(chǔ)上，ROBOVERSE體驗(yàn)中心將品牌、汽車(chē)機(jī)器人與數(shù)字體驗(yàn)相結(jié)合，打造出了一個(gè)想象中的全新空間，該空間既是汽車(chē)機(jī)器人產(chǎn)品理念的延伸，也是連接現(xiàn)實(shí)世界與數(shù)字世界的“第四類(lèi)空間。它彰顯了集度品牌致力于打造全新人機(jī)交互體驗(yàn)的承諾。這個(gè)坐落在三里屯的集度體驗(yàn)中心具有顛覆性意義，其主要聚焦點(diǎn)發(fā)生了改變，旨在吸引人們進(jìn)入集度ROBOVERSE的世界。超未來(lái)主義的室內(nèi)設(shè)計(jì)、迷人的燈光氛圍、由極小的金屬立面構(gòu)成的動(dòng)畫(huà)以及一臺(tái)揭示其躍動(dòng)靈魂的設(shè)備，無(wú)一不吸引著街道上來(lái)往的行人進(jìn)入其中一探究竟。

Immersed in the values of Jidu, this space unites the brand, the Robo-Car, and the digital experience, creating an imagined new world that is an extension of the Robo-Car – reaching into the fourth space between the digital and physical world. It represents the brand’s commitment to explore the boundary of human-computer interaction. The experience center creates a disruptive presence in Sanlitun, changing the gravity of the urban center, inviting visitors into the ROBOVERSE of Jidu. From the street level, the view is captured by an ultra-futuristic interior, entrancing lights and animations framed by a minimal metallic facade, a machine revealing its pulsating soul.

▼店鋪入口，entrance of the store ? Charlie Xia

▼外立面夜景，night view of the facade ? Charlie Xia

▼入口展示區(qū)，display area at the entrance ? Charlie Xia

▼超未來(lái)主義的室內(nèi)設(shè)計(jì)，ultra-futuristic interior ? Charlie Xia

進(jìn)入ROBOVERSE體驗(yàn)中心之后，參觀者會(huì)收到提醒，設(shè)置屬于自己的數(shù)字共生體（一個(gè)虛擬形象），它將借助虛擬技術(shù)陪同參觀者游覽整個(gè)體驗(yàn)中心。所設(shè)置的虛擬形象能夠與整個(gè)空間內(nèi)的許多數(shù)字化觸點(diǎn)的互動(dòng)?；跀?shù)字環(huán)境的汽車(chē)機(jī)器人將能夠在現(xiàn)實(shí)世界和數(shù)字世界之間無(wú)縫轉(zhuǎn)換。這一體驗(yàn)的奧秘之處在于側(cè)面設(shè)計(jì)巧妙的隱藏細(xì)節(jié)和柜體，其中囊括了汽車(chē)機(jī)器人支持的多個(gè)定制選項(xiàng)，這是一種適用于極小空間的高科技解決方案。

Upon entry, the visitor is prompted to make their own Robo-Self, a virtual avatar that will accompany them on their virtual journey through the Experience Center’s vision of the ROBOVERSE . This Avatar interacts with the many digital touchpoints that follow throughout the space. Immersed in a digital environment, the Robo-Car is teleported it to worlds both real and digital. Flanking this experience are subtle concealed details and cabinets that reveal the many customization options possible with the Robo-Car, a high-tech solution for a minimal space.

▼迷人的燈光氛圍，charming lighting atmosphere ? Charlie Xia

▼金屬樓梯，metal staircase ? Charlie Xia

Gensler大中華區(qū)零售商業(yè)專(zhuān)業(yè)負(fù)責(zé)人、上海工作室總監(jiān)張景翔先生表示：“未來(lái)零售行業(yè)將主要聚焦體驗(yàn)營(yíng)造和社交空間設(shè)計(jì)。而這其中的關(guān)鍵在于創(chuàng)造一個(gè)秉持‘?dāng)?shù)字為先’理念的多感官生態(tài)系統(tǒng)，讓消費(fèi)者能夠切身感受到現(xiàn)實(shí)世界與數(shù)字世界之間源源不斷的信息流。在Gensler，我們看到了基于環(huán)境心理學(xué)的設(shè)計(jì)趨勢(shì)，這無(wú)疑將會(huì)改變未來(lái)的零售體驗(yàn)?！?/span>

“The future of retail is about delivering experiences and designing spaces for social connections,” said Richard Chang, Retail Practice Area Leader and Studio Director at Gensler Shanghai. “The key is creating space as a multi-sensory ecosystems with a digital first mindset, which allows consumers to experience a continuous flow of information between the physical and digital worlds. At Gensler, we are seeing a design trend for environmental psychology, which will undoubtedly transform retail experience in the next chapter”

▼樓梯中庭，atrium of the staircase ? Charlie Xia

沿著耀眼的金屬樓梯來(lái)到二樓，首先映入眼簾的是機(jī)器人咖啡吧（RoboCafe）。在動(dòng)態(tài)數(shù)字背景的襯托下，有一個(gè)能夠沖調(diào)定制咖啡的機(jī)械臂，熱烈歡迎參觀者來(lái)到這個(gè)藝術(shù)空間，欣賞藝術(shù)家柳迪創(chuàng)作的綜合媒介藝術(shù)裝置布爾。在機(jī)器人咖啡吧后面是主要的櫥窗展示區(qū)，這里陳列著一件以劉慈欣作品為靈感的藝術(shù)品。這塊自動(dòng)駕駛宣言石展現(xiàn)了集度和未來(lái)科技領(lǐng)域充滿(mǎn)無(wú)限可能的未來(lái)。

Arriving on the second floor from a floating metal stair, the visitor discovers the RoboCafe. Dynamic digital content backdrops a robotic arm that creates customized coffees, a warm welcome to an art space that features the multimedia works of artist Liu Di. Behind the Robocafe, in the dominant window display of the second floor, is an artwork inspired by the works of Cixin Liu. This artwork entitled “Manifesto Stone of Autonomous Vehicles” is a pulsing futuristic expression of the possibilities of Jidu and the technologies of tomorrow.

▼機(jī)器人咖啡吧，RoboCafe ? Charlie Xia

▼藝術(shù)空間，art space ? Charlie Xia

▼藝術(shù)家柳迪創(chuàng)作的綜合媒介藝術(shù)裝置布爾，art space that features the multimedia works of artist Liu Di ? Charlie Xia

▼衍生產(chǎn)品展示區(qū)，derivative product display area ? Charlie Xia

機(jī)器人咖啡吧后方藝術(shù)展示區(qū)可通過(guò)對(duì)可移動(dòng)式墻體進(jìn)行變動(dòng)和調(diào)整，轉(zhuǎn)換成一個(gè)活動(dòng)空間，滿(mǎn)足品牌和店鋪的特定需求。此外，大屏幕上還依次展示著多媒體房間為用戶(hù)提供集度汽車(chē)機(jī)器人智能座艙的沉浸式全新體驗(yàn)，為每位來(lái)訪(fǎng)的參觀者帶來(lái)一無(wú)二的空間體驗(yàn)。在以模塊化數(shù)字設(shè)備為主導(dǎo)的體驗(yàn)區(qū)，參觀者可以通過(guò)對(duì)外出售的配件探索集度倡導(dǎo)的生活方式，將ROBOVERSE引入到用戶(hù)的日常生活當(dāng)中。這些空間內(nèi)的陳設(shè)是集度數(shù)字未來(lái)愿景的技術(shù)延伸。

Following the Robocafe is an art space that can transform into an event space through adaptable sliding walls, breathing and flexing with the needs of the brand and the store, including a multimedia room that provides a rich immersive driving experience of the Robo-Car. A modular digital fixture becomes an experiential zone where visitors can discover the Jidu lifestyle through purchasable accessories, introducing the ROBOVERSE into the user’s daily life. The furniture throughout these spaces act as technological extensions of Jidu’s vision for a digital future.

▼可移動(dòng)式墻體，adaptable sliding walls ? Charlie Xia

▼多媒體房間，the multimedia room ? Charlie Xia

▼以模塊化數(shù)字設(shè)備為主導(dǎo)的體驗(yàn)區(qū)，the experiential zone with modular digital fixture ? Charlie Xia

在集度三里屯ROBOVERSE體驗(yàn)中心，汽車(chē)機(jī)器人的動(dòng)態(tài)元素?zé)o處不在。數(shù)字元素、未來(lái)美學(xué)、可調(diào)整空間和交互式元宇宙無(wú)不反映集度品牌的精神和前瞻性思維。由創(chuàng)意領(lǐng)域內(nèi)各類(lèi)人才組成的專(zhuān)家團(tuán)隊(duì)攜手Gensler，在北京乃至中國(guó)打造出了真正獨(dú)一無(wú)二的體驗(yàn)，為釋放零售空間可能性樹(shù)立了新標(biāo)準(zhǔn)。

The dynamism of the Robo-Car is everywhere in this Jidu ROBOVERSE Sanlitun Experience Center. Digital reflections, futuristic aesthetics, adaptable spaces, and interactive metaverses represent the spirit and forward thinking of the Jidu brand. A wide and diverse team of experts across creative industries collaborated alongside Gensler to generate a truly one-of-a-kind experience in Beijing and China, setting a new benchmark for the possibilities of retail.

▼劉慈欣作品為靈感的藝術(shù)品，artwork inspired by the works of Cixin Liu ? Charlie Xia

在集度ROBOVERSE三里屯體驗(yàn)中心啟動(dòng)會(huì)上，尤倫斯當(dāng)代藝術(shù)中心（UCCA)、新銳藝術(shù)家郭銳文、柳迪跨界合作為體驗(yàn)空間創(chuàng)作了專(zhuān)屬藝術(shù)展區(qū)，開(kāi)啟更多先鋒生活方式的想象。用戶(hù)還可以通過(guò)集度小程序，生成自己的數(shù)字共生體形象，通過(guò)多種交互手段感知親密的人機(jī)關(guān)系，體驗(yàn)人機(jī)共情，獲得數(shù)字宇宙聯(lián)動(dòng)實(shí)體空間的獨(dú)特體驗(yàn)。汽車(chē)機(jī)器人宇宙的三里屯體驗(yàn)中心作為用戶(hù)通往集度數(shù)字世界的入口，將在線(xiàn)上線(xiàn)下為用戶(hù)帶來(lái)創(chuàng)新體驗(yàn)，打造數(shù)字世界和現(xiàn)實(shí)融合的“第四類(lèi)空間”